Gowanda Electronics Unveils New Brand Identity: Redesigned Logo and Enhanced Website
Solidifying Leadership in High-Performance Inductors and Magnetic Components
Gowanda, New York (USA) – Gowanda Electronics, a renowned designer and manufacturer of high-performance inductors and magnetic components for demanding RF and power applications, is excited to announce the launch of its new brand identity. This rebranding includes a redesigned logo and a completely revamped website, further cementing the company’s position as a premier supplier in the global electronics marketplace.
“The prior Gowanda Electronics logo had been utilized since the company’s creation in the 1960’s. Our new logo and redesigned website better reflect Gowanda’s reputation for high-performance solutions and the bright future we see for ourselves and our customers in the years ahead.”
New Logo Design
The new Gowanda logo features a bold, modern typeface and vibrant colors that reflect both the company’s rich history and its exciting future. This fresh design aligns with Gowanda’s nearly six decades of expertise in inductor design and production, as well as its strong customer relationships. The logo will be integrated into all company materials, including letterhead, business cards, product literature, brochures, trade show signage, product packaging, invoices, press releases, and advertisements.
Enhanced Website Experience
The rebranded website offers several key improvements to enhance user experience:
- Advanced Parametric Search Tool: Allows electronic design engineers to quickly and easily find specific product information.
- Easy-to-Navigate Pages: A structured layout ensures that users can find the information they need efficiently.
- Extensive Technical Content: Detailed product information and technical resources support engineers in their projects.
- Corporate Video: Provides an inside look at Gowanda’s facilities, giving visitors a deeper understanding of the company’s operations.
Unified Content from Acquired Companies
The new website consolidates content from recently acquired companies, including Butler Winding, Communication Coil, and Rem-tronics. This streamlined approach allows customers to access all relevant product information from a single website, rather than navigating multiple sites. Customers can still order products using any of the four company names, ensuring a seamless transition.
Benefits for Customers and Engineers
The revamped website is designed to assist electronic design engineers in several ways:
- Simplified Product Search: The advanced parametric search tool helps engineers quickly locate the right components for their projects.
- Comprehensive Technical Resources: Extensive technical content, including datasheets and application notes, supports engineers in their design processes.
- Unified Brand Presence: The integration of content from all acquired companies under one website simplifies the user experience and provides a one-stop solution for all product needs.
Contact Information
For more information or assistance with the new website or products, please contact Gowanda Electronics at +1-716-532-2234 or email sales@gowanda.com.